Hanna-Me-Downs is a custom online destination that makes resale of the brand’s durable, made-to-last apparel and PJs as easy as ever. Since 1983, sustainability has played an integral role in developing the Hanna Andersson brand. Established as “the original sustainable children’s brand,” the brand sources high-quality fabrics, incorporates recycled materials, and utilizes leftover materials to craft durable apparel that lasts. Handing down used clothing has long been a popular way for parents to share garments with family and friends after kids outgrow them. Through its peer-to-peer resale marketplace, the brand introduced a new service that catered to this existing consumer behavior in a high-touch, branded environment.
Archive has built the most efficient, advanced, and flexible technology on the market to support customized resale programs for every brand. While Archive’s products support resale needs for warehouses, brick-and-mortar stores, and online, Archive’s team helped Hanna Andersson determine the optimal business model for their brand. A peer-to-peer program was going to give the brand the best margin given the price point of their items, and would also play into existing consumer behavior: at the time, nearly 100,000 Hanna Andersson items were listed on 3rd party resale sites. The brand was also compelled by Archive’s investment in a true partnership; Archive provides ongoing support and expertise for the lifetime of the program via technology innovation, marketing guidance, and data analytics.
Archive’s Recommerce solutions deliver a frictionless and delightful user experience for both buyers and sellers, which helps maximize engagement and conversion. Sellers can list their items with just a few clicks, as product photography and descriptions are pre-populated via a data catalog integration. Archive’s software also recommends an optimal selling price based on MSRP, existing inventory mix, and historical sales, eliminating any guesswork for the seller. Buyers enjoy a more curated shopping experience, along with easy sort and filtering functionality that can help find what they are looking for quickly—in addition to feeling more confident when purchasing on a branded platform.
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Archive has built the most efficient, advanced, and flexible technology on the market to support customized resale programs for every brand. While Archive’s products support resale needs for warehouses, brick-and-mortar stores, and online, Archive’s team helped Hanna Andersson determine the optimal business model for their brand. A peer-to-peer program was going to give the brand the best margin given the price point of their items, and would also play into existing consumer behavior: at the time, nearly 100,000 Hanna Andersson items were listed on 3rd party resale sites. The brand was also compelled by Archive’s investment in a true partnership; Archive provides ongoing support and expertise for the lifetime of the program via technology innovation, marketing guidance, and data analytics.
Archive’s Recommerce solutions deliver a frictionless and delightful user experience for both buyers and sellers, which helps maximize engagement and conversion. Sellers can list their items with just a few clicks, as product photography and descriptions are pre-populated via a data catalog integration. Archive’s software also recommends an optimal selling price based on MSRP, existing inventory mix, and historical sales, eliminating any guesswork for the seller. Buyers enjoy a more curated shopping experience, along with easy sort and filtering functionality that can help find what they are looking for quickly—in addition to feeling more confident when purchasing on a branded platform.
Archive has built the most efficient, advanced, and flexible technology on the market to support customized resale programs for every brand. While Archive’s products support resale needs for warehouses, brick-and-mortar stores, and online, Archive’s team helped Hanna Andersson determine the optimal business model for their brand. A peer-to-peer program was going to give the brand the best margin given the price point of their items, and would also play into existing consumer behavior: at the time, nearly 100,000 Hanna Andersson items were listed on 3rd party resale sites. The brand was also compelled by Archive’s investment in a true partnership; Archive provides ongoing support and expertise for the lifetime of the program via technology innovation, marketing guidance, and data analytics.
Archive’s Recommerce solutions deliver a frictionless and delightful user experience for both buyers and sellers, which helps maximize engagement and conversion. Sellers can list their items with just a few clicks, as product photography and descriptions are pre-populated via a data catalog integration. Archive’s software also recommends an optimal selling price based on MSRP, existing inventory mix, and historical sales, eliminating any guesswork for the seller. Buyers enjoy a more curated shopping experience, along with easy sort and filtering functionality that can help find what they are looking for quickly—in addition to feeling more confident when purchasing on a branded platform.
Expanding the brand’s sustainability initiatives, building customer loyalty, and offering the best customer experience were the main goals for Hanna-me-downs. Since launching in early 2023, the Hanna-Me-Downs program has already achieved its goals, and continues to grow as a business unit. In the first month, the program 4x’d projected sales goals. Aside from driving new revenue for the brand, the resale program has also proved a strong loyalty driver. Around 80% of Hanna-me-downs customers either listed or purchased multiple items. The average seller lists 12 items, and 30% of sellers exceed this benchmark. 90% of sellers opt to be reimbursed on store credit, and go on to spend 2x their credit amount on Hanna Andersson's mainline site. The program has also driven high engagement from the Hanna Andersson customer base: over 55,000 items were listed in the first six months the program was live. Resale has also helped the brand reengage lapsed users; 66% of resale customers that hadn’t made a purchase on the brand’s mainline site in over a year went on to make a purchase. As a testament to the quality and durability of the product, an item that is over 20 years old was sold on the platform.
At Archive, we partner with brands to integrate circular business models that are financially and environmentally sustainable. Whether you already have a vision or are just starting to think about resale, reach out to our team at info@archiveresale.com.
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