A Complete Circularity trade-in resale Peer-to-peer platform for

Archive partners with brands to launch innovative, customized, and profitable resale businesses.

Archive Mobile Screenshot
Archive Mobile Screenshot
Archive Mobile Screenshot
An image of The North Face Renewed homepage

Innovation and
customization for
every brand

We don’t believe recommerce should be one-size-fits-all; every program we build is unique. Our team has built and scaled omnichannel circular business models for 50+ global brands.

We build and scale profitable resale businesses

We are obsessed with building the best user experiences in resale. Our suite of products enables brands to launch an omnichannel resale business that is set up to grow and scale over time.

View our resale solutions

Why Brand-Owned Resale?

Resale is where responsibility meets opportunity. Our brands are bringing in incremental revenue, driving loyalty, and acquiring new customers—all while being more sustainable.


We’ve seen resale grow annual revenues by 3%—but expect it to be much more in the future


Resale customers have higher LTV, and sellers spend 2X their resale credit directly with a brand

Acquire Customers

Up to 50% of resale customers are new to brand, attracting an eco-conscious or price-sensitive audience


Buying used instead of new reduces an item's CO2e impact by 82%, and reduces landfill accrual

What our brands are saying
“Sustainability is a key strategy point for the brand;  from the beginning Archive was a true partner helping to build an authentic experience to launch this platform as we reaffirm our effort towards this commitment.”
Isabelle Allouch, CEO at Sandro
“The Archive team listened to our goals and key values for the program over the long term, and customized a program that fit our needs, while consistently delivering a first-class service from the onset.”
Suvi-Elina Enqvist, Head of Innovation Works at Marimekko
“Archive has proven to be the ideal partner to navigate the resale space. From the beginning, they listened to and addressed our needs head-on, creating a uniquely customized and fully branded experience.”
Alex Bolen, CEO at Oscar de la Renta
“Archive continues to provide expertise in the evolving resale market, launching new features and strategies to ensure we’re continuously improving the experience for both our buyers and sellers.”
Katie Twidwell, VP Operations at M.M.LaFleur
Case Studies
The North Face Launches Take-Back in 100 Stores
Read Case Study
Hanna Andersson Builds Loyalty and LTV through Hanna-Me-Downs
Read Case Study
M.M.Lafleur grows annual revenue with resale
Read Case Study