Archive is built for brands ready to turn resale into a meaningful revenue channel.
Resale is easy to launch. Scaling it into a real revenue channel is harder—requiring visibility into what’s driving performance, a flexible platform built to grow with you, and a partner invested in your long-term growth.
That’s where Archive comes in, building every branded resale business as a profit center from day one.
Archive data consistently shows the opposite. Resale attracts value-driven shoppers, providing an additional brand entry point that expands your addressable market rather than competing with it. It brings new customers into your ecosystem and keeps existing ones engaged longer - on average, 50% of resale shoppers are entirely new to the brand, and roughly half convert to full-price with 2-3x higher LTV.
One global brand saw 66% of their resale shoppers were new to the brand, and average unit price was 155% higher than their outlet business.
Archive leads all the heavy lifting, including tech integrations, site design and build, logistics setup, WMS configuration, and 3PL coordination. Your team's role is strategic decisions and approvals, not execution. Most brands live with minimal internal lift required. Post-launch, your dedicated Growth Lead manages day-to-day operations, supply and demand modeling, and growth strategy, ensuring profitable resale growth.
Archive integrates product data from any system and format, including Shopify, ERP, loyalty platforms, CRMs and gift card providers. Our team manages the integration end-to-end, so no technical heavy lifting is required on your side.
Every Archive brand gets a dedicated Growth lead who manages supply and demand modeling, day-to-day logistics, monthly performance reporting, QBRs, and annual marketing plans. This isn't a set-it-and-forget-it partnership. Archive actively manages your resale business’ growth the same way an internal team member would.
Resale done right strengthens your brand, instead of diluting it. Every Archive resale site is custom-designed around your brand’s visual identity and customer journey, reducing friction and driving value at every touchpoint. Our obsession with design and UX directly drives conversion, AUR, and revenue.
Archive also handles listing review and approval, so you control what goes live and at what quality standard. A leading global brand that switched to Archive tripled their profit margins and scaled supply volumes 2.5X since launch. When the resale experience is built to your standard, it performs to your standard.
Archive builds a custom resale model for every prospective brand, projecting GMV, unit economics, and supply/demand forecasts based on your traffic, AOV, and product catalog. This is designed to give you the data and financial clarity needed for internal alignment and ensuring strong ROI from day one. Contact our team to get started.
Most resale platforms are either marketplace models or built on top of template ecommerce platforms, which creates development constraints, limits customization, and ties your roadmap to someone else's priorities.
Archive is a proprietary, purpose-built resale platform that offers both brand-owned resale and marketplace distribution. This enables bespoke brand experiences, rapid innovation, reliable data accuracy, and the flexibility to support every resale model (P2P, trade-in, brand-managed) under one marketplace without third-party dependencies. The result: higher margins, full control, and rich customer data that scales seamlessly across brands, regions, and models.
But the bigger difference is the partnership model. Other vendors launch your program and step back. Archive embeds a dedicated GM into your business who actively drives growth. Your resale business isn’t just a “set it and forget it” initiative. It runs with a partner who treats it like their own.
