Resale

Launch a Branded Resale Business That Drives Revenue and Loyalty

Resale is rapidly becoming a core growth channel for modern retail brands. Archive’s flexible platform powers both peer-to-peer and managed resale models, ensuring all of your products—whether in customer closets or your own warehouse—remain in circulation.

Peer-to-Peer

Your customers are already buying and selling your products on third-party marketplaces. Archive brings that activity back to your brand, enabling customers to list items directly while you maintain control over authentication, pricing guardrails, and the end-to-end experience.

Localized Peer-to-Peer

Ideal for heavy or bulky goods, our local marketplace connects buyers and sellers within the same region to buy and sell secondhand items. Customers can browse nearby listings, chat directly with sellers, and schedule in-person pickup, all within your branded experience.

Brand Inventory

Turn returns, samples, and excess inventory into a high-margin resale channel. Archive helps brands process, price, and sell owned inventory through a branded resale experience that maximizes recovery value while keeping products in circulation.

How It Works

Choose your resale model(s)

Partner with Archive to align on the model that aligns with your brand’s strategy, product price point, and supply availability.

Deliver an on-brand experience

Archive builds a custom resale site that feels as polished and trustworthy as your primary site, with optimized search and discovery, merchandising, pricing, and checkout.

Optimize with AI

Archive Intelligence is woven throughout all facets of Archive’s platform, powering smarter decisions, reducing costs and delighting customers.

Run Profitable Operations

Archive’s Resale WMS is purpose-built for the unique complexity of resale. From intake to grading to fulfillment, every step is optimized for multi-SKU, multi-condition inventory.

Scale with business insights

Understand how customers engage across new and used, and where to optimize for growth and profitability.

Key Benefits

High-Margin Revenue, Lower Acquisition Costs

Resale creates a profitable, low-CAC growth channel by monetizing existing inventory and attracting value-driven customers.

Stronger Brand Affinity Through Circular Engagement

Giving customers a way to shop secondhand deepens loyalty, reinforces your brand values, and builds long-term connection.

Longer Product Life, Less Waste

Keep your products in use for longer, reducing environmental impact while increasing revenue per unit.

Insights That Drive Retention

Every resale transaction delivers valuable data on customer behavior and product performance, helping you optimize assortments and improve retention.