powering brand-owned resale at scale

Archive partners with brands to build and scale innovative, profitable resale businesses.

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Powering Resale for Forward-Thinking Global Brands

Key Benefits

High-Margin Revenue, Lower Acquisition Costs

Resale creates a profitable, low-CAC growth channel by monetizing existing inventory and attracting value-driven customers.

Stronger Brand Affinity Through Circular Engagement

Giving customers a way to shop secondhand deepens loyalty, reinforces your brand values, and builds long-term connection.

Longer Product Life, Less Waste

Keep your products in use for longer, reducing environmental impact while increasing revenue per unit.

Insights That Drive Retention

Every resale transaction delivers valuable data on customer behavior and product performance, helping you optimize assortments and improve retention.

Why leading brands are investing in resale

30%

Nearly 30% of consumer closets is secondhand, only slightly behind ecommerce’s share.

2.7x

The global secondhand apparel market is expected to reach $367 billion by 2029, growing 2.7X faster than the overall global apparel market.

50%

On average, 50% of a brand’s resale shoppers are new to the brand, making resale a powerful acquisition channel.

3X

Customers who shop both full price and second hand have 2-3X the LTV compared to those who only shop full price.

Sources: BCG x Vestiaire Collective 2025 Report; ThredUp 2025 Resale Report; Archive Data

How Archive can help deliver Away's vision

Margin-protective operations that turn costs into value

Archive gives you real-time visibility into every unit, with intelligent routing that ensures each item is repaired, refurbished, or resold only when it drives positive margin. This reduces warranty and return costs, increases recovery value, and unlocks new revenue through resale and trade-in—turning today's cost centers into strategic value drivers.

Platform flexibility built for complete circularity

Away's vision requires more than a resale tool. Archive connects returns, warranty, repairs, trade-in, resale, and sustianable disposal in one modern platform that supports multi-channel circular workflows and makes it possible to scale into new programs and markets over time.

A resale experience that performs at the level Away expects

Our partners consistently see higher AUR, stronger conversion, and faster sell-through (including +19% AUR and +90% site conversion after migrating from a legacy provider). With advanced merchandising tools, dynamic pricing, and curated storytelling, resale becomes a meaningful, scalable revenue stream.

Partnership that protects and elevates your brand

From professional refurbishment to the resale experience, to thoughtful customer touchpoints, we help ensure every part of the circular journey reflects Away's standard of quality. Our team functions as an extension of yours, bringing operational expertise, forecasting, and continuous optimization so your program keeps getting smarter and more profitable over time.

You'll also have the opportunity to join our annual Resale Summit and get access to the Archive Resale Collective, a year-round community where partners connect, swap strategies, and navigate challenges together.

WHAT OUR BRANDS ARE SAYING

“Archive has proven to be the ideal partner to navigate the resale space. From the beginning, they listened to and addressed our needs head-on, creating a uniquely customized and fully branded experience.”

–

Alex Bolen, CEO at Oscar de la Renta

“Archive continues to provide expertise in the evolving resale market, launching new features and strategies to ensure we’re continuously improving the experience for both our buyers and sellers.”

–

Katie Twidwell, VP Operations at M.M.LaFleur

“Sustainability is a key strategy point for the brand; from the beginning Archive was a true partner helping to build an authentic experience to launch this platform as we reaffirm our effort towards this commitment.”

–

Isabelle Allouch, CEO at Sandro

FAQS

How long does it take to launch a resale program?

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Will resale impact our mainline sales?

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How much support do we get?

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