December 12, 2023
Written by
The Archive Team

2023 was a year of incredible growth for branded resale. We are thrilled to highlight some of the amazing achievements of our brand partners, as well as share some fun Archive data in our first annual year in review.


We launched resale programs for 23 brands in categories spanning apparel, footwear, accessories, kids, home, & outdoor gear.

We are now live with brands in 7 countries.

We also launched with our first partners in the UK and France — and are continuing to expand globally.

The Archive team expanded to support a growing roster of global brands. From Burlington to Brooklyn, Atlanta to Austin, our team is united towards our mission of keeping goods in circulation and out of landfills.


Our team nearly doubled, with 18 new employees.

We work fully remote from 17 different cities across 12 states, and moved into a bigger NYC office twice.

We held a team off-site in Austin, where we learned we are quite talented at line dancing, and in New Orleans, where we jazzed it up and ate our weight in beignets.

We were thrilled to have the broader industry take note of how the accessibility and pervasiveness of resale is changing consumer behavior.


We won some exciting awards - WWD's 25 Most Inspirational Women Leaders, Modern Retail Awards, 2023 SMBTech50, The Lead's The Leading 100 List, CommerceTech Power List, and WWD's Most Influential ESG Leaders.

And were included in 120+ articles across 45 publications including Forbes, Business of Fashion, Vogue Business, Sourcing Journal, InStyle, WWD, and Fast Company.

We were recognized on a Times Square billboard three times and rang the NASDAQ bell twice

We not only saw new brands enter the resale space for the first time in 2023, but we also saw brands scale existing programs into new resale models and leverage new inventory sources. We are thrilled that many of our partners will be expanding geographically in 2024!


JAN: ba&sh launched Second Hand 

FEB: The North Face Renewed went live with their Remade auction; Hanna Andersson launched Hanna-Me-Downs

MAR: Ulla Johnson launched Preloved; Lisa Says Gah launched Say Gah! Again; Ariat launched Reboot; Mavi launched Market by Mavi

APR: Peak Performance launched WearAgains; Toad&Co launched ToadAgain; Café du Cycliste launched RECYCLISTE.

MAY: Marimekko Pre-loved launched in-store Pick-up and Drop-off; Sam Edelman launched Relove; DVF launched ReWrap

JUN: Birdwell launched Birdie’s Closet; DONNI. launched do over; Faherty launched Second Wave; HOBO launched HOBO Vintage

JUL: Toad&Co launched their trade-in program; M.M.Lafleur kicked off their partnership with Hemster

AUG: Apiece Apart launched Archive

SEP: Many of our brands participated in Second Hand September; Pangaia launched ReWear; A.L.C. launched A.L.Conscious; Oscar de la Renta auctioned off a replica of Sarah Jessica Parker’s 2014 Met Gala dress

OCT: Maje launched Secondhand, featuring in-store sales; Toad&Co auctioned off a vintage collection; SAIL launched reSAIL

NOV: Peak Performance auctioned off gear from renowned athletes; Agua by Agua Bendita launched Ciclos; ARKET launched ARKET Archive

DEC: Brand partners including Ulla Johnson and Hanna Andersson curated unique preloved holiday collections

We now work with over 40 brands, creating unique and custom experiences for their customers. 


In 2023, 73% of sellers across our peer-to-peer marketplaces chose gift cards over cash. 

Across our peer-to-peer resale marketplaces, the average seller listed 7 items

One of our brand partners sold $1M of secondhand goods in a single month. 

The top selling item: The North Face Arctic Parka

The fastest item sold: Djerf Avenue’s Occasion Top, which sold in 1 minute and 5 seconds.

The most expensive item sold: a replica of the Oscar de la Renta gown that Sarah Jessica Parker wore to the 2014 Met Gala. The piece sold in an auction for $7,500.

We launched a “Classifieds” feature for DVF that helped one customer find a piece she had been searching for for 10 years. 

Our hearts were warmed by the sale of a 30-year-old Hanna Andersson piece on Hanna-Me-Downs.

We created a feature that allowed Marimekko to partner with local boutiques and verified vintage sellers to sell preloved pieces.

And we partnered with five brands, including DVF, Maje, Marimekko, Toad&Co, and Ulla Johnson, to sell secondhand items in their retail stores.

"We are so grateful to our team, brand partners, investors and advisors for their support in 2023. We are excited for what's to come in the new year, as we continue to innovate and build the best experiences in resale."
Emily Gittins and Ryan Rowe, Co-Founders of Archive

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