Archive is putting second hand first this September by putting the spotlight on buying preloved clothing. This initiative comes at a crucial time when the world is grappling with environmental challenges and seeking sustainable solutions in every sector, including fashion.
Launched in 2019 by the UK charity organization Oxfam, this 30-day initiative encourages shoppers to prioritize second-hand choices and to adopt circular practices such as reselling, donating, repairing, and recycling. Second Hand September not only promotes sustainability but also highlights the accessibility of buying used instead of new, bringing a fresh perspective to the fashion industry.
To support Second Hand September, our brand partners are activating both in-store and online to encourage their customers to shop pre-loved.
DVF: DVF is giving its customers in New York a chance to shop secondhand in person by featuring a selection of preloved pieces at the brand’s iconic Meatpacking location.
Ulla Johnson: Both their New York and Los Angeles stores will display curated racks filled with handpicked PreLoved pieces from their own collection. These exclusive selections will be available throughout the month of September.
M.M.LaFleur: From September 5th to 17th, M.M.LaFleur is offering customers who list an item on Second Act a 15% discount on their subsequent Second Act purchase.
Sarah Flint: In addition to their listing promotion where loyalty members can earn 1,000 points for each item they list on Sequel, Sarah Flint will also be presenting a curated collection of gently used items and samples in their Atlanta and Dallas locations.
The campaign extends beyond just in-store events and online deals. Brands such as Faherty, ba&sh, Sandro, Ariat, Hanna Andersson, HOBO, and Marimekko will also be sharing tips, insights, and content about resale shopping via social media and blogs. Stay informed and join the discussion by following the hashtag #SecondHandSeptember. And don't forget to follow Archive on LinkedIn, Instagram, and TikTok for the latest updates.
To find out more and explore ways to participate, click here.