We are excited to partner with Swedish fashion brand Djerf Avenue and Hemster to add over 500 renewed Djerf pieces to their resale platform, Re-Sell. Every item has been expertly refurbished by Hemster to offer customers a curated collection of high-quality, like-new pieces.
Founded by TikTok sensation Matilda Djerf, Djerf Avenue has always emphasized sustainability and community building on social media. The brand launched its resale marketplace in November 2022 in response to feedback from its largely Gen-Z, environmentally-conscious consumer base. The program was featured prominently on the brand's ecommerce homepage, resulting in its quick success. The only challenge was keeping up with demand— items sold faster than the brand could source new inventory.
To tackle this problem, Archive suggested partnering with Hemster to refurbish damaged and brand-owned items to fuel supply on the Re-Sell marketplace. This enabled Djerf Avenue to offer a more diverse range of items, as well as ensure that these preloved pieces remained in circulation and out of landfills. Through this partnership, available listings have increased five-fold.
We take pride in offering tailor-made resale experiences for brands. One way we achieve this is by collaborating with 3PLs to provide brands with greater flexibility in their resale programs. Archive previously partnered with Hemster and M.M.LaFleur for their Revive collection, for which Hemster repaired 1,200 pre-consumer damaged units that had never been worn. The collection was valued at over $125k in recovered GMV for M.M.LaFleur. Through these partnerships, we support brands in ensuring a healthy match of supply and demand, while also ensuring more items remain in circulation.