Dr. Martens, a brand synonymous with durability and timeless design, is taking steps towards a more circular future with the launch of their first resale program in the US, Dr. Martens ReWair. The initiative focuses on restoring secondhand Dr. Martens boots to their former glory, proving that “worn-in doesn't mean worn-out.”
Archive’s logistics partner Tersus Solutions will manage the restoration process. Their skilled technicians use a proprietary closed-loop liquid CO2 cleaning technology to carefully clean, restore, and repair shoes as needed. Tersus utilizes Archive’s Resale Ops Technology to ensure every shoe is graded according to brand standards, and logistics costs fall adhere to Dr. Martens’ desired profit margin. Each restored pair undergoes a final quality check before being listed and sold through the Dr. Martens ReWair site. Any products that cannot be resold are sent to the next best use, such as donation or recycling.
ReWair will also include a customer trade-in program at Dr. Martens' retail locations in Abbot Kinney, Los Angeles, CA, and Portland, OR, where customers can swap their used Dr. Martens footwear and bags for a $20 discount voucher towards a new pair. The trade-in portion of the program will expand to mail-in and all retail locations in the future.
Durability is a hallmark of all Dr. Martens’ products, which have been Made Strong since 1960. Dr. Martens' ReWair initiative is more than just a resale program; it's a part of the brand’s larger commitment to extend the life of their products, reduce their environmental impact, and to be Net-Zero by 2040.
Discover how ReWair is taking the next step forward towards a circular future here and shop ReWair now at rewair.drmartens.com.
ReWair is an exciting step towards a more circular future for Dr. Martens. Timeless design and durability have always been core to our brand, and we’re passionate about offering resale to our US wearers.
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