We are thrilled to announce our partnership with DVF, the fashion brand launched by designer Diane von Furstenberg, to unveil their new resale program, ReWrap. Founded in 1972, the luxury brand has been a timeless favorite among women for generations. The peer-to-peer platform, which also features items from the brand’s own archive, reflects the brand's vision to foster community and promote sustainability by extending the lifecycle of DVF pieces beyond the original owners.
ReWrap's search feature, "Missed Connections," is revolutionizing the way the DVF community shops for specific pieces to add to their collections. Through Missed Connections, community members can post specific DVF pieces they are searching for on a ReWrap community board. The feature not only enables buyers to locate their desired items but also encourages potential sellers to check regularly if they possess a sought-after item in their wardrobe. Missed Connections is intended to connect fellow DVF loyalists as they track down hard-to-find pieces. The designer herself is searching for pieces to add to her personal wardrobe, including a wrap dress from the 2014 Andy Warhol print collection.
DVF wanted to develop a customized and engaging resale experience that conveyed the deep heritage of the brand since it launched 50 years ago. To achieve this, the bespoke website design integrated archival photographs and runway videos to lend an editorial touch and highlight the brilliant women who have donned the brand for generations.
A seamless user experience was also important to the brand. The product listing flow, for example, allows sellers to quickly list a product from the DVF database, with imagery and descriptions pre-populated. For products that do not exist in the brand’s database, Archive’s listing tools allow sellers to list a product from any collection in the brand’s history, and Archive ingests that data to build a full catalog for the brand.
Lastly, Archive’s ability to scale resale businesses globally and into new channels was important to the brand. In partnership with the Archive team, DVF will explore how to integrate resale into the in-store experience and other expansions in the future.