Lovevery Pre-Loved: A Second Life for Play, Designed with Parents in Mind

We’re excited to welcome Lovevery to the Archive family with the launch of Lovevery Pre-Loved, a dedicated resale marketplace designed to extend the joy (and value) of play.

Known for its Montessori-inspired Play Kits and research-backed learning tools, Lovevery has built a deeply trusted brand among parents worldwide. With Pre-Loved, the company makes it easier than ever for families to pass on their favorite playthings—or discover secondhand ones—with the same confidence they’ve come to expect from the brand.

This launch marks Archive’s first entry into the toy category and sets a new standard for what circular commerce can look like for modern parents.

A Natural Next Step for a Brand Built to Last

Lovevery’s products are built to last—and to be passed on. Made with durable materials and backed by developmental research, they maintain, on average, 70% of their resale value, making them ideal for a second or third life.

Lovevery Pre-Loved brings that longevity to life. The platform gives families an easy way to list, shop, or donate gently used items, creating a circular system that supports both sustainability and access.

• Easy to Sell: Guided listings, smart pricing, and automatic markdowns keep the process simple.
• Backed by the Brand: Buyers get customer support and access to replacement parts.
• Flexible Shopping: Individual toys from Play Kits can now be purchased separately.
• Built-In Giving: Families can also choose to donate directly to ParentChild+, a nonprofit supporting early learning in underresourced communities.

“The Lovevery Pre-Loved marketplace is a natural extension of our commitment to longevity. Families can now give Lovevery products a second life through resale, or they can donate them to help bridge access gaps for families in underresourced communities,”

— Jessica Rolph, Lovevery Cofounder and CEO

How It Works

Powered by Archive, Pre-Loved is a secure, peer-to-peer marketplace built with busy parents in mind. The process is quick, intuitive, and built to feel like an extension of the Lovevery experience.

• List: Upload items in a few clicks with guided listings, auto-filled product details, and suggested pricing.
• Sell: Ship via UPS or USPS and earn 80% of the sale price once sold.
• Shop: Browse by age, toy type, or price—every item is authentic and listed by a fellow family.
• Replace: Purchases are eligible for Lovevery’s replacement parts program to help extend product life.
• Donate: Gently used items can be donated directly through the platform to ParentChild+.

A New Era of Circular Parenting

Lovevery joins a growing movement of brands rethinking ownership, longevity, and access. With Pre-Loved, the company has created a resale experience that feels as intentional as its products—and as community-driven as its mission.

“We’re proud to partner with Lovevery on the launch of their Pre-Loved marketplace and as our first brand in this category to embark on building a resale business. Together, we’re expanding access to quality items, meeting parents where they are, and setting a new standard for circularity in the parenting space.””

— Emily Gittins, Archive Cofounder and CEO

Shop and explore Lovevery Pre-Loved now at preloved.lovevery.com.