Maje Secondhand is now live in the US. The peer-to-peer resale platform empowers customers to sell and shop preloved Maje pieces, and to discover a wide range of Maje styles from seasons past.
In 2022, Maje Secondhand, known as "Seconde Main" in French, made its debut in France. This initiative was born from the desire to inspire creativity within the Maje community by encouraging the mixing of fashion pieces with diverse histories, all in the spirit of contributing positively to the environment. The concept gained significant traction, prompting the brand to extend this offering to its customers in the United States. Now, customers have the opportunity to trade their preloved items for either Maje credit, which can be used for online shopping, or cash.
To enhance their commitment to promoting resale and increasing its accessibility, Maje is set to introduce a carefully curated collection of preloved items for in-store shopping at their West Village location in New York City later this month. The in-store initiative will be powered by Archive’s first-of-its-kind resale POS, ensuring buying secondhand is as easy as buying new.
Maje is the second SMCP brand to introduce resale services in the United States in partnership with Archive, following the launch of Sandro Secondhand in October 2022.
Founded in 1998, the French premium ready-to-wear label has grown into an internationally recognized brand. In 2018, the brand introduced its Dream Tomorrow program, underscoring its dedication to ethical fashion. This initiative encompasses Maje Secondhand and the Forward clothing rental service, offering Maje customers alternative ways to experience the brand. Additionally, Dream Tomorrow incorporates product traceability, providing customers with valuable details regarding the origin and manufacturing process of each product, enhancing transparency and enabling a deeper understanding of the environmental footprint of Maje products.