The new partnership debuts new full-service capabilities from resale technology platform, Archive, enabling The North Face expanded commitment to circularity.
Archive, the resale technology company that builds customized solutions for brands to incorporate secondhand into their business, today announced a partnership with The North Face to power the brand’s circular clothing and gear program, Renewed. Archive’s platform integrates with TERSUS Solutions, a cleantech and logistics company working to close the loop in textile circularity, to create the newly revamped, elevated experience..
The North Face Renewed features a collection of clothing and gear that has been refurbished and remade. The North Face Renewed will utilize Tersus’ proprietary waterless cleaning technology to insure every product meets the quality and performance that’s expected from The North Face with less impact on the planet. Since launching in 2018, The North Face Renewed has diverted over 200,000 pounds of textiles from landfills, and this next phase is designed to accelerate growth and achieve even greater environmental impacts.
Archive worked closely with The North Face to design the new website and user experience for Renewed, ensuring a cohesive brand aesthetic, seamless user experience, and comprehensive functionality for the brand’s current and future resale needs. With Archive’s technology, The North Face now has visibility into the detailed life cycle of a Renewed item, from warehouse arrival through fulfillment, including product identification, cleaning, repairs, and site listing. This visibility ensures that each item receives appropriate attention, for example, a down jacket that needs a seam repair, hiking pants that need a new zipper, versus an item that is in like-new condition ready to be cleaned and listed or needs to be recycled and not resold. It also helps The North Face accurately price pieces for resale and better understand how their products are holding up with time, enabling a data-led feedback loop to product design.
"Last year, The North Face announced new environmental commitments, and the prioritization of our circular business models are a big part of making these goals a reality,” said Nicholas Thomas, Senior Manager of The North Face New Business Models. “We are so excited that by partnering with Tersus Solutions and Archive we will now have access to best-in-class circular operations and technology. Tersus’ proprietary waterless cleaning technology, refurbishment expertise and location in Denver will elevate operations, while Archive’s technology will allow us to modernize The North Face Renewed shopping experience and explore future capabilities such as peer-to-peer selling.”
Tersus Solutions will also play a critical role in powering the re-launch of Renewed. The Denver, CO based partner is leveraging Archive’s technology to enable warehouse logistics and operations, including all of the single-SKU logistics, such as waterless product cleaning, repair, refurbishment, and fulfillment. Born in 2009, TERSUS supports brands who are committed to textile circularity by offering a suite of services that have quickly become the backbone of the resale and rental industry. From the world's most advanced and proprietary waterless cleaning technology, to single-SKU logistics, repair, upcycling and recycling services, TERSUS' leading suite of sustainable offerings drives transformational progress in the textile industry to a new model of responsible consumption.
With partners like Tersus, Archive can now offer brands a comprehensive resale program – including the turnkey customized website and community-driven peer-to-peer marketplace they’ve become known for, plus additional services for brands who prefer a managed solution and wish to sell existing secondhand inventory themselves or through a logistics partner like Tersus. The addition allows brands, like The North Face, to combine all of their circular initiatives – from repair and recycling to reselling returned inventory and customer trade-ins – into one platform while driving the best economics for brands and providing actionable insights.
Through these expanded capabilities, Archive’s goal is to support brands that have committed to reducing their footprint via circular initiatives - like extending product ownership beyond the initial sale of products - while adapting to the ways consumers wish to engage within resale space.
Launched in February 2021 by co-founders Emily Gittins and Ryan Rowe, Archive (www.archiveresale.co) is a resale technology company that builds customized solutions for brands to easily incorporate resale into their business. The comprehensive operating system is resource and capital light, allowing brands to offer a truly authentic secondhand shopping experience without taking on the complexities of inventory management and supply chain logistics. Archive currently powers resale programs for leading fashion brands including Cuyana, M.M. Lafleur, Dagne Dover, The North Face, and Oscar de la Renta. To learn more about Archive’s services and partners, please visit: www.archiveresale.com.
The North Face, a division of VF Outdoor, LLC, was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and is headquartered in Denver, Colorado. For more information, please visit www.thenorthface.com.
Born in 2009, TERSUS (https://www.tersussolutions.com/) supports brands such as The North Face, Patagonia, REI, Arc’teryx, Ridestore, Stio, Allbirds, and Eileen Fisher, among many others, who are committed to textile circularity by offering a suite of services that have quickly become the backbone of the recommerce and rental industry. From the world’s most advanced waterless cleaning technology, to logistics, repair, upcycling and recycling services, TERSUS’ suite of sustainable offerings drives transformational progress in the textile industry to a new model of responsible consumption. To learn more about Archive’s services and its partners, please visit: https://www.tersussolutions.com/
