Arrival Breakfast

Check in and pick up your welcome bags, then settle in for breakfast and coffee before the day kicks off.

Welcome & State of Resale

Archive Co-Founder and CEO Emily Gittins kicks off the day with a look at the state of resale today, the shifts shaping the industry, and what’s ahead in 2027.

Resale as a Growth Engine: A Fireside Chat with Peloton

Peloton SVP & GM of Recommerce Amanda Hunter joins us for a candid conversation on what it takes to build a business with resale as a core growth lever. Drawing on Peloton’s Repowered journey, Amanda will share lessons learned, what’s shaping their approach today, and her perspective on the opportunity ahead for resale across the business and customer lifecycle.

Beyond Year One: Building for Continued Resale Growth

Three brands with established resale businesses share what it takes to keep growing beyond year one, from evolving pricing and inventory strategies to unlocking new supply channels, improving operational efficiencies, and expanding internationally.

Coffee Break

WORKSHOP: Taking Resale IRL: Building Experiences That Drive Impact

For current partners: A collaborative workshop on bringing resale into the real world. We’ll explore brand examples, lessons learned, and ideas in progress, digging into what works, what doesn’t, and how brands can use physical experiences to drive awareness, engagement, acquisition, and revenue.

WORKSHOP: Making the Case for Resale

For those exploring resale: A practical look at the business case for branded resale, from unlocking new customers and revenue to strengthening loyalty and extending customer lifetime value. We’ll break down the data, unit economics, and strategic considerations behind launching a resale business.

Lunch

What’s Next: The Archive Product & AI Roadmap

A look at what Archive is building this year and beyond. Archive Co-Founder and CTO Ryan Rowe will share how product innovation and AI are unlocking new opportunities across the resale journey for brands, operators, and consumers alike.

The Resale Customer: What the Data Actually Shows

Who is the resale customer, and what value do they bring to the broader brand? Three brands unpack who they’re reaching through resale, how those customers engage across channels, and what their resale businesses are revealing about acquisition, full-price purchasing, and lifetime value.

Coffee + Cookie Break

WORKSHOP: The Customer Acquisition Playbook: What to Test & When

A hands-on workshop exploring how to evolve your resale marketing strategy, from optimizing core paid channels to testing emerging opportunities like Reddit and Pinterest, and experimenting with new formats like live shopping. We’ll dig into what to test, when, and how the right mix evolves as your business grows.

WORKSHOP: The Loyalty & Retention Playbook: From First Purchase to Long-Term Value

Once a customer makes their first resale purchase, how do you build a lasting relationship? A hands-on workshop exploring the levers that drive long-term value, including reactivation, repeat purchase, upspend, and deeper engagement with the broader brand.

Thank you & Raffle Winners

Happy Hour